TELL YOUR BRAND STORY
In every space - from billboards to streets
OVERVIEW
In a world where consumers can scroll past hundreds of ads every day, traditional media formats are gradually losing effectiveness - as users actively avoid, skip, or forget within seconds.
AR (augmented reality) brings a new advancement: transforming marketing campaigns from "one-way messages" into interactive experiences right in the real environment. Instead of just looking, customers can touch, try, and discover products - through their own phone camera.
HOW AR TECHNOLOGY TRANSFORMS THE MARKETING EXPERIENCE
To find your way easily in complex spaces without asking or consulting maps, smart navigation technology displays virtual arrows and guides right on the real environment, helping users go in the right direction.
AR APPLICATIONS IN MEDIA - MARKETING ACTIVITIES
Smart Billboards
When users raise their phone and point it at a billboard, product images, KOLs, or brand mascots appear in 3D right on the real billboard. They can scan to unlock content, play mini games, receive discount codes, or access detailed information pages. VPS technology ensures AR content displays accurately according to position and viewing angle, delivering a smooth and seamless experience.
Location-Based Pop-up Advertising
Ads only display when users arrive at predetermined locations, creating a sense of surprise and contextual relevance. Suitable for deployment in crowded areas such as train stations, pedestrian streets, festivals... Businesses can easily track interaction rates, run A/B testing, and optimize content during the campaign.
AR Filters Spreading on Social Media
Brands can develop distinctive AR filters tied to specific locations like stores, events, or check-in areas. During the experience, users are encouraged to take photos, record videos, and share on social media. As a result, brands spread widely through user-generated content (UGC), creating powerful communication effects.
Brand Activation Through Interactive Experience
Unlike standalone ads, this format creates a chain of AR interaction points at various locations within shopping malls, events, or cities. Users are guided from point to point by phone, scanning to unlock content segments such as brand stories, AR characters, mini challenges, or gifts.
Virtual Product Display in Real Spaces
Users simply raise their phone to see 3D products appearing right at the store, exhibition booth, or public space. They can rotate, zoom in, and view product details and features right on the screen. This vivid experience helps shorten the purchase decision process.
Vietnamese Technology, International Standards – Leading the Spatial Computing Era
Let’s co-create digital experiences seamlessly anchored in the real world, powered by Vietnam’s most advanced spatial computing platform.
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