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ELEVATING THE DIGITAL TOURISM EXPERIENCE
With vivid guidance and interaction right at the destination
OVERVIEW
The tourism industry is transitioning from traditional sightseeing to experiential tourism, where travelers want to explore on their own.
experiential tourism, where travelers want to explore on their own. To meet this need, positioning technology and spatial mapping are applied tobring locations back to life, providing visual and vivid information right at the real space. Thishelps travelers break free from dependence on map apps, fixed tours, or monotonous signage, allowing them to freely explore in their own way. experiential tourism, where travelers want to explore on their own.
HOW AR TECHNOLOGY TRANSFORMS THE TOURISM EXPERIENCE
Smart Navigation at Any Destination
AR helps travelers find their way more easily in cities and tourist areas. Simply raise your phone and you'll see directional arrows appearing right on the real road. In crowded areas like festivals, airports, or parks, AR also helps you know where you are and which direction to turn without asking anyone.
Explore Historical Sites in a More Vivid Way
AR helps travelers better understand historical sites or scenic spots by displaying information, reconstruction images, ancient maps, or 3D models right on the real scene. Additionally, at some tourist spots, AR creates effects like virtual fireworks, lighting, or festival scenes, enhancing the visual and emotional aspects of the experience.
Enhanced Personalization & Language Accessibility
AR allows travelers to choose languages, content, and information levels that match their personal needs. This technology can integrate automatic subtitles, multilingual narration, and visual illustrations. As a result, the experience becomes more accessible and friendly to diverse audiences, including international visitors or first-time tourists.
Enhanced Entertainment at Destinations
AR delivers more vivid tourism experiences through games like treasure hunts, puzzles, or photo opportunities with virtual characters. These interactive elements make travelers more engaged, create lasting memories, and build deeper connections with attractions. Particularly, "gamification" through AR helps attract young traveler groups, increase dwell time, and boost interaction levels at destinations.
Complete Journey Upgrade - From Accommodation to Festivals
Right at the hotel, AR can help you preview rooms, order food with 3D images, or receive guidance through a virtual receptionist. At festivals, you can use AR to view area maps, find stages, or activate special effects like virtual fireworks and light shows through your phone. From check-in to the end of the journey, AR can accompany you throughout.
PIONEER PROJECT
DIFF - Da Nang International Fireworks Festival
DIFF - Da Nang International Fireworks Festival - is one of the largest annual events in Vietnam, attracting hundreds of thousands of domestic and international visitors. With expanding scale and international stature, DIFF is not just a light art playground, but also where the younger generation seeks new experiences - where technology, culture, and emotions blend together, creating memorable and shareable moments. The combination of new technology (VPS, AR) with public spaces opens a new direction for elevating festival experiences (Sky AR) - from simply watching fireworks to a journey of discovery, immersion, and making personal marks.
Spatial Mapping
To create the foundation for AR experiences, the team used outdoor 360° camera equipment to scan the entire event area.
Visual Positioning (VPS)
The breakthrough of VPS (Visual Positioning System) technology is the ability to instantly position using just the phone camera.
AR Experience Layer Design
Based on positioning capability and spatial mapping, the team developed AR content layers fixed to each zone of the festival.
Vietnamese Technology, International Standards – Leading the Spatial Computing Era
Let’s co-create digital experiences seamlessly anchored in the real world, powered by Vietnam’s most advanced spatial computing platform.
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